A unique operating mode
This strategy reflects the clear choice made by Royal Canin for each of its core businesses as to what must be common to all–"Think Global"– and what must be differentiated in each market–"Act Local."
Think Global Act local, an enduring model
Thus, in relation with our "The Animal Comes First" principle, centralized development and uniformly formulated nutritional answers are relayed by the just-in-time procurement of raw materials in the production units as well as by the precise distribution model adapted at local level by every market.
This operating mode combines an exceptional ability to focus the company’s essential resources and know-how around clearly defined areas with an ability to favor decentralized action, generating effectiveness, reactivity and fulfillment.
We have the required discipline and operational agility to give life to this basic operating principle which denotes Royal Canin’s unique frame of mind.